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HELLO FRIENDS
HH Sheikh Mohammed bin Rashid Al Maktoum
The Dubai_it initiative engages individuals and all institutions to shine a spotlight on progress and achievements accomplished in record time, showcasing Dubai’s spirit in driving transformation through the contributions and accomplishments of its people.
It’s about turning big ideas into reality, just like Dubai’s incredible transformation from desert to global city in a short span.
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How to participate in Dubai_it Initiative
Add (hashtag) #Dubai_it to your Dubai Media
See how you can participate.
Individuals can document transformational aspects of Dubai through photos, designs, and videos highlighting the “before and after” of extraordinary changes.
FOR INDIVIDUALS
Institutions can share their own transformation stories that embody the spirit of “Dubai-it” by highlighting exceptional achievements through “before and after” content documenting their progress.
FOR ENTITIES
The media plays a pivotal role in narrating Dubai’s story of transformation and progress, producing content that highlights major achievements and the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum.<
FOR THE MEDIA
The initiative aims to instill values of diligence and hard work in students, encouraging them to achieve results grounded in action through exhibitions, competitions, and lessons that foster a culture of achievement.
FOR EDUCATIONAL INSTITUTIONS
The initiative aims to instill values of diligence and hard work in students, encouraging them to achieve results grounded in action through exhibitions, competitions, and lessons that foster a culture of achievement.
FOR BUSINESSES
Suggestions for Participants
Add (hashtag) #Dubai_it to your Dubai Media
Examples you may want to consider.
Examples
- A photograph of Sheikh Zayed Road, from desert and a single building to one of the most vibrant streets lined with skyscrapers.
- A photograph of the Dubai International Financial Centre, from sandy terrain to a fully developed financial city.
FOR INDIVIDUALS
Examples
- Emirates Airline: From one aircraft to a fleet offering exceptional services.
- Roads and Transport Authority: Dubai Metro, from a concept on paper to an integrated transport system serving millions.
FOR ENTITIES
Examples
- A short documentary about DP World and its journey from a single port to the largest port management company in the world.
- Media reports narrating Dubai’s success in achieving landmark projects.
FOR THE MEDIA
Examples
- A lesson on the Palm Jumeirah project — from idea to world- renowned success.
- A student competition to design “before and after” visuals showcasing Dubai’s achievements.
- Distributing items that inspire students to commit to actions that elevate the nation.
FOR EDUCATIONAL INSTITUTIONS
Examples
- A café offering special Dubai-it initiative-themed stickers.
- A video showing a project’s journey from a home-based business to global success in record time.
- Designing artistic pieces and products linked to the “Dubai-it” identity.